A taste for craft beer at BeerCraft
BeerCraft, a very unique store tucked in between Sonoma Coast Divers and Mammoth Motorsports on Commerce Blvd., has become quite the destination for people who enjoy craft beers. Now they are looking to do more than just sell the product.
Fenn will be meeting with the Planning Commission on Thursday, Jan. 24 regarding his application for a tasting room inside of the current store. His concept is unique in that he would utilize video conferencing to involve brewers from all over a chance to discuss a particular brew that was available for tasting.
Most breweries that have a pub or tasting room only serve what they produce.
“It is an opportunity to sample new beers. Plus there is some really great stuff out there that is not always available in a bottle,” said Fenn. Smaller breweries might not have bottling capability but could still sell small kegs.
The store has been opened for five months and owner JT Fenn is slowly expanding the shop to meet his own plans as well as give customers what they are looking for.
Currently they stock about 200 craft beers from all across the U.S. They look to rotate in about 20 to 30 different beers each week to keep the emphasis on exploring the wide variety of great craft beers that are being made along with including seasonal specialties.
Fenn goes to great lengths to ensure that his shop has a vast range of available beers that you won’t be able to find elsewhere. “We are actually traveling now each weekend to visit breweries in California to pick up local options,” he said.
Not all breweries have distributors, but they might sell bottles on site, much like some of the smaller wineries. That means people outside of the area don’t have the same opportunity to sample them until now. Armed with Ken Weavers Northern California Beer Guide, Fenn is able to purchase cases of select beers to then bring back and sell in his store.
Along with the tasting room, they are looking to grow in other ways. The very popular Craft Beer Club is currently full but will open a few more slots starting on Thursday in anticipation of approval of the tasting room.
Fenn also expects to launch online sales within the next 30 days which will include a separate online Beer Club opportunity and he plans on adding cider soon. Plus he runs his “Beer of the Day” special for those who have added BeerCraft to their friends list on Facebook.
“There are so many great beers out there, but it is hard to get them outside of their region,” he added.
BeerCraft is located at 5704 Commerce Blvd. and you can visit them on Facebook or at Beercraft.com. Their hours are 11 a.m. to 8 p.m. on Monday through Saturday and 11 a.m. to 5 p.m. on Sunday. For more information, call 206-9440